Just some typical building project from the advertising section in the local paper. A building project in the inner city of The Hague.
1. They passed their render lessons with honours. A impression without a flock of birds is no impression.
2/3. The amount of posts in the imperssion is huge, but what are they supposed to stop? There are no cars in the pictures. I mean, its ok to show a slightly better image of life but this is a bit too much!
In real life it will probably look like this:
Image from www.dahliastraat.net
The location of the three following impressions:
These images are taken from the summary of the plans for Almere 2.0 (adding 150.000 inhabitants to the city of Almere). Some general remarks:
1. In renderings the propotion between people and cars is opposite of real life – Normally at the beach there would be 60 cars and 2 people, now it’s 2 cars, 60 people and a horse!
2. A flock of birds is always necessary, but no ‘filthy’ birds as doves, or giant seagulls, just the cute ones.
3. Which hour of the day is the rendering? Which day of the week? Which month? Holidays? Summer?
In this series of images I will not focus on the architectural qualities of the featured architecture but on the way these designs are shown in renderings and artist impressions. How are these designs sold to the general public?
This time a image from the Baljurk in Den Haag, designed by Archipel ontwerpers. The upper image is hardly an artist impression. It is more likely a undoctored image from a 3d modeling program. In the picture we see a very selective way of dealing with the surrounding buildings. The detail in the design makes it stand out more in relation to the surroundings. The classical looking building on the left is also new, but in the rendering it remains very schematic, it blends in with the existing buildings. They tried to enhance the relation between the new building and the public space by adding a terrace in front of the building. A door to the terrace is missing in the rendering however. Unfortunately, in real life the lower floor is even occupied by a cookery store and the terrace was never realized. (the entry door did make it into the final design though, it’s quite prominent in reality.
